Blogs

Testimonials in Advertising

20 Jun 2018

Karen Stephens 110x137

by Ms Karen Stephens

Laptop screen showing the message 'We want your feedback'

AHPRA has issued further guidance on testimonials in advertising, emphasising that selectively editing reviews or testimonials may break the law. This follows a Fairfax media story about the online appointments booking service HealthEngine altering negative patient reviews and publishing them as "positive customer feedback".  

Selectively editing reviews or testimonials has the potential to be false, misleading or deceptive. AHPRA has accordingly updated their testimonial tool which helps advertisers understand what reviews can and can’t be published. Reviews used in advertising must not refer to the clinical aspect of care. 

HealthEngine has taken down customer comments and responded with a message to their users and customers.

This blog contains general information only. We recommend you contact your medical defence organisation or insurer when you require specific advice in relation to medico-legal matters.

 

Library

My Career Journey with Dr Nick Coatsworth

Dr Nick Coatsworth is an expert in health policy, public administration and a practising infectious diseases physician. He held a national role in the Australian response to COVID-19 as Deputy Chief Medical Officer of Australia, becoming one of the most recognised medical spokespeople during the pandemic. Nick engaged the Australian community through a variety of media platforms most notably as the spearhead of the national COVID-19 vaccination campaign. Dr Micheal Gannon, Obstetrician & Gynaecologist, sits down with Dr Nick Coatsworth to discuss Nick's medical career journey, and what insights and advice he has for junior doctors. MDA National would like to acknowledge the contributions of MDA National staff, Members, friends and colleagues in the production of the podcast and note that this work is copyright. Apart from any use permitted under applicable copyright law, you may not reproduce the content of this podcast without the permission of MDA National. This podcast contains generic information only, is intended to stimulate thought and discussion, and doesn’t account for requirements of any particular individual. The content may contain opinions which are not necessarily those of MDA National. We recommend that you always contact your indemnity provider when you require specific advice in relation to your insurance policy or medico-legal matters. MDA National Members need to contact us for specific medico-legal advice on freecall 1800 011 255 or email advice@mdanational.com.au. We may also refer you to other professional services.

Podcasts

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Career complications and contending with uncertainty

Among the many challenges of the COVID-19 pandemic for junior doctors is how to respond to medical training impacts and career uncertainty. In this podcast, Dr Caroline Elton (a psychologist who specialises in helping doctors)and Dr Benjamin Veness (a Psychiatry registrar) share advice for coping with medical training and career delays, disruptions and unknowns.

Podcasts

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